Marketing Packages

1) Sowing the seeds - In this arena we focus on short-term advertising and engagement for immediate results that drive sales. It’s about getting your brand “out there”. We take the time to create a carefully thought-out branding campaign, then allocate a small portion of your proposed advertising budget to pay for advertising on external channels and media. Like a test run, we’re putting theory into practice by targeting the places that your current and future customers reside in order to generate traffic and leads. This process is backed by research, analytics and campaign tweaking, and we’re looking to really understand what works for you depending on your business, budget and audience. It ensures we know precisely where your consumers are, what they’re interested in and what prompts them to connect with you. When we truly understand what works, we will advise on audiences, media planning and distribution channels, tools, and advertising spends. Finally, we apply your advertising budget in the right place at the right time for the right audience to achieve maximum “bang for your buck”.

2) Tending the harvest - Strategy 2 is all about the long game in a complex digital world, and this is the area where we truly come into our own. We’re looking at all areas of your marketing with a focus on consistently building your brand through search engine optimisation, email marketing, content creation and general brand recognition. In this space we’re working on the marketing territory that you own, like your website, client list, and social media profiles. We ensure your website is easily found and targets the keywords your potential customers are searching for. We create great content that captures new clients and engages them across your site and social media, therefore further building website ranking, email lists and brand recognition. We keep your business front of mind with email marketing that utilises your content and further engages your community. And so it grows, with your reach, profile, recognition and ultimately, sales rewards, increasing organically and exponentially over time. The biggest impact of this strategy is within 12 to 24 months as the seeds that you sow now come to fruition via traffic and leads. And like any good crop, if you keep tending it, it will increase, mature and offer a greater return year upon year. “The best time to plant a tree was 20 years ago. The second best time is now." Chinese Proverb